SELF MAILER

Selfmailer Description

• Creating a Self-Mailer is a part of our direct mail services and a selfmailer is in effect a 'mailing piece' where the finished items are produced according to postal guidelines and will be injected into the mail stream. It is created from a single sheet of pre-printed paper and is a dynamic alternative to a traditional mail pack.
• It is completely self-contained and doesn't require a separate outer envelope.
• It can be personalised and can contain variable information and images inside and out.
• It can contain within it multiple communication devices such as personalised or generic flyers, tear away coupons, a response form and self seal return envelope and much more.
• The final piece is created from a single pre-printed sheet and transformed into a self contained envelope encapsulating multipurpose communication devices which are completely manufactured in one pass.

There are hundreds of exciting variations a self mailer can take and each product is tailored to your specific criteria and to meet the exact requirements of the postal service desired. COJO is currently running three production lines and our machine configurations are interchangeable and omni-directional, allowing for an immense array of outcomes.

COJO's direct mail services staff will support you in your concept development stage with expert consultation in layout and design. With our know-how and your design and content we will be able to come up with a brilliant, eye-catching solution for your mailing campaign.

Our team will also provide your project with outstanding skill in data management, layout programming and print management. COJO also has a strong fleet of digital printers that can personalise each and every piece for maximum impact.

The great advantage of a self mailer is that it is often less expensive than the standard envelope mailer and the look and style of the item can add a WOW factor to your campaign.

Description of a Specialised Paper Product (SPP)?

• A Specialised Paper Product is also created from a single printed sheet of paper but is not intended for dispatch by mail.
• It can still be personalised and have variable information and images if desired such as branch / reseller / outlet etc detail, image and signature variability’s
• Some of these items would be things such as the multi-page rollout application forms that can be found at banks, car hire venues, insurance companies etc, or marketing materials with a communication piece like a brochure with a pull tab, or with a single nested page / coupon / self seal return envelope and so on.
• Other services in this area include, but are not limited to, sealing for stitch inserts, concertina folds and magazine inserts or covers.
• The final piece with all its complexity is produced in one pass.

Each product is tailored to your specific needs and consultation with a COJO professional is always provided in the process.

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Process Techniques

COJO takes a single printed sheet and in one pass can add along the horizontal or vertical axis (very often both) one or more of the processes listed below:

• Digital Printing - Variable text, colours, imagery and signatures and full personalisation can be produced by our digital printing fleet prior to applying the processes below.
• Inkjet Personalisation – we can personalise the pre printed sheet from fields in your database in one or more places with Inkjet printing (simplex or duplex, mono or spot colour capabilities).
• Score Lines – we can create score lines for easy, perfect folds
• Tear Line Perforations – for tear away items you want to include in the piece
• Glue – we can place lines, dashes or spots of different types of glues directly on to the sheet for instant sealing or for self-sealing when required. Glue types available are permanent, semi permanent (peelable), resealable (latex) and self seal (re-moist) glues
• Time Cutting – we can time cut the sheet to produce a smaller inner page or nested document
• Folding – we can fold and cross fold the sheet to specification
• Tip On's – we can adhere or place an item onto the piece and enclose it if required
• Time cut a 2 up or 3 up sheet to its final component pieces
• Trim the final piece to the correct size

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Summary

In effect, for selfmailers (mailing items) and SPP's this means that you reduce overall costs as you do not have to organise print for a number of individual pieces such as letters, brochures, flyers, coupons, response forms, BRE's and so on, and then have to go through the processes of warehousing, inventory management and associated mail / pick & pack assembly processes such as collating and inserting each different element into envelopes or packages.

There are a myriad of ways to create a self mailer or SPP. The ability to organise and re-organise the folding styles, gluing capabilities and time cutting ability are all variable and create an endless array of possibilities.

Some Mailing and specialised paper products we continue to produce today:

• Return Envelope Mailer (2 way mailer)
• 12 Panel Roll Out Application form
• Nested Letter Mailer
• Nested Letter with Return Envelope Mailer (2 way mailer)
• Mailer with Pick & Place CD
• Loyalty Card Mailer
• Selfmailer with Return Order Envelope (2 way mailer)
• Mailer with Pull Tab
• Mailer with external insert

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Concept to Final Piece - How to prepare a Selfmailer or a Specialised Paper Product (SPP):

As a thriving mailing house we have seen a diverse array of communication pieces. One thing that we have noted over the years is that the best outcomes (ROI's) often come down to the cohesiveness of the entire piece as a whole. The message layout and design along with the accompanying response incentives or calls to action need to be bundled and delivered in a logical, attention catching way.

Perhaps the best way to approach design is to think of a presentation with a definitive beginning, middle, and a conclusive end.

• Beginning: Open with an attention grabber, a headline that gets the interest of the reader.
• Middle: Tell your story and divulge details of your product or services and any promotional offer you may have in the middle sections.
• End: Ask for action. Ask for a specific response such as completion of personal details and preferences, a phone call, a visit to your web site, an email address etc

The reader will unfold the printed sheet to reveal each part of your story in a step-by-step logical sequence.

To begin the process you should lay out your presentation by calculating the number of transitions required to tell your story. This is called "message mapping".

If you intend to mail or have a return piece mailed to you, a promising guideline to follow would be the standard envelope size (DL) for Australia Post. These sizes will denote the minimum and maximum size for a folded panel.

How many panels of information you will require is then derived from the visual and textual and content of your message map, the size (and font style) of headlines and body copy that you wish to use, white space, and lastly the overall theme and look you wish to achieve

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Examples:

Some layouts you might consider are shown below:

The Rollout Layout (selfmailer or SPP)

If you have a message map that needs to be introduced a little at a time, a roll fold is the answer for you. The cover (A) opens to a two-page spread (B/C) where you present the first stage of your message—a subhead and text on the left page (B) and an illustration on the right (C). As the reader unrolls the sheet, the next two-page spread appears. You can add as many pages as necessary to accommodate your message.

A common application for the Rollout layout is the Rollout Application form found in some banks, insurance companies, car rental outlets etc. Another application is to have a tearaway return envelope with response device and self seal glue on the last 2-3 panels as the final call to action.

The Transitional Message Layout

Many of the most interesting layouts provide a transitional spread to draw you into the story. The cover page (A) presents the headline and page B serves as a transition to the body of text on spread C. The back covers of all of these layouts are typically used for the name, address, and other details necessary for getting in touch.

The Gateway Layout

Another transitional message layout is the Gateway layout. It is a slow curtain style of revealing the message and is very good for announcements or for inviting the reader into another dimension of your product or service. Behind the cover (A) of this layout, is a two-page "gate" (B) that opens to a four (or more) page spread (C). An illustration or subhead and text on spread B makes a nice transition between the cover and the text beyond the gate

The Peek-a-boo Layout

This is an attractive way to provide a teaser preview of the coming message. The cover (A) of this layout is shortened to allow you to reveal a little of what's inside (B) on the inside back panel (C). If, for example, you place a photograph in the B position, a slice of the photograph would show through as part of the cover (A). That way, the image on the inside also sets the tone for the outside.

The Envelope Look Layout (selfmailer)

The 'You Name It' Layout

Think outside the box. The layouts above are just a few of the fold combinations possible.People constantly battle the instinct to use a standard approach, a standard layout, or a standard size. One thing that separates the average mailer from good mailers is the willingness to recognize that barrier and to break it. COJO is here to lend our expertise in this matter and can help you achieve the optimum layout for your message.

Personalisation – when you want to add that one to one touch.

Personalisation can be as simple as having the name and address of the recipient on the outside of your piece or it could be quite complex with multiple fields for the recipient's name, personal preferences and variable text and paragraphs based on demographics such as location, usage, age and other related characteristics along with swapping in and out of images, signatures and background colour etc.

COJO Programmers can prepare personalised and variable content for your piece according to the criteria and specifications determined by you.

The key to a successful marketing campaign begins with our data management and layout programming services. We use sophisticated processing software to ensure that our output produces the results you require. At COJO we understand the sensitivity and need for accuracy that comes with dealing with data, which is why we have specialised teams trained to process, manage and program data; ensuring no mistake is made. Final proofs and live packs for 'sign off' ensure that we are guaranteed to deliver the correct final product to your target audience.

Our team has the technical knowledge to achieve your objectives; no matter how big or small they are. Whether you need data manipulation, layout programming and management or data entry services, we have the tools and experience needed to meet your request.

How to include personalisation in your piece:

The team at COJO recommends using direct mail services collaboratively with other advertising and marketing mediums for a powerful and meaningful impact.

COJO is ready to assist with all multi-platform marketing campaigns, including e-solutions, to help propel your message and call to action. For information on what additional services we can offer contact us today.

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Direct Marketing Advantage

Get the direct marketing advantage. Direct marketing is an incredibly strong and healthy form of one to one communication. It has many advantages over broadcast mediums such as TV, Radio, Billboards etc as results from these mediums are not directly measurable.

Direct marketing is targeted. Unlike most broadcast mediums such as TV, radio, and other mass advertising techniques, items that are personalised with the customer details give you the personal one to one approach and let you reach a very specific audience with your message. This "targetability" allows you to focus your marketing dollars on existing customers and acquire new prospects who are likely to have greater interest in your products, offers and messages.

Direct marketing is personal. You can address your customers by name, speak to them individually, and appeal to their personal interests. When customers feel that you understand their needs, they are much more receptive to your message.

Direct marketing is tangible. Direct marketing puts your message directly into your customers' hands. It is a physical product and they can keep it for future reference or share it with others who might be interested in your products and services. It also lets you include response mechanisms, coupons, call to action codes, Personal URLs, and other elements to help induce response.

Direct marketing is measurable. These forms of communication are one of the few media outlets that give you the ability to track the success of your marketing efforts. You can actively measure results, accurately analyse the market and market response to your services/offering along with reinforcing or building direct relationships. It can be as simple as counting the number of responses from your marketing campaign or analysing the number of Personal URL sites accessed.

Direct marketing is easy and cost-effective. You don't have to be an expert with a big budget to advertise and when compared to other broadcast methods of marketing, it is one of the most cost effective and valuable returns on investments.

On a final note, we advise you to use your direct marketing pieces collaboratively with other adverting and marketing mediums for a more powerful impact. At COJO we stand ready to assist you with your multi-platform marketing campaigns to further propel your message and call to action. For information on what additional services we can offer you, take a look at our eSolutions at www.cojo.com.au.

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Print Supply

COJO can coordinate your offset print needs for longer sheet sizes and has a large array of Colour and Mono Digital devices available for generic and personalised print services.

Our NexPress digital colour printer can produce printed sheet sizes of up to 356 mm x 660 mm. The Kodak technology of the NexPress produces distinctive high quality results and can completely personalise each sheet.

The Kodak technology has the additional benefit of Kodak's 5th colour / Clear Dry Ink unit which enables an astonishing range of digital print effects. A key strength of the Kodak Nexpress is the very fine toner that yields great depth to the printed sheet and eliminates streaking on solids associated with many digital print devices.

The Clear Dry Ink and Kodak's Intelligent Dimensional Coating options can clone part or all of a surface image in clear ink creating a dimensional feel and a liquid movement appearance. This really adds to the printed sheet providing an opportunity to enhance the final result and add that WOW factor.

Colour Laser Specifications:

Max Paper Size 356 x 660 mm

Max Weight: 350 gsm

Maximum Print Area: 346 x 648 mm

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